Don’t Talk About It...Be About It!

Speaking is a great way to grow your audience or your platform. Some of us are born orators while others of us must hone this skill. Some of us thrive on getting in front of an audience while others freak out before they do. Whichever category you fall into, there are some foundational questions to ask yourself if you want to dive into the public speaking arena.

Here are some foundational steps to get you started:

1. Define your target audience.

This will help to ensure you are speaking in front of the right group of folks who you know will get excited about hearing your message. So, depending on your subject matter you need to research who will benefit the most from hearing your message.

2. Define what you want to speak about.

Once you’ve determined your target audience, you must then decide what you want to share with them that will add value to their lives, enrich their business, etc. So, package all your relevant information and be ready to engage them.

3. Define what makes you qualified to speak about this subject.

Your audience will want to know what qualifies you to speak on the subject matter. Is it because you have a degree in the subject matter or you’ve had an impactful experience or you’ve had great results, or you’ve won awards, etc.? This will ensure their comfort level and their excitement to hear you speak.

Note: Now let’s go get that speaking gig!

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