If you are a self-published author and you are looking for a step-by-step guide on how to navigate the public relations (“PR”) arena, then you need not look any further than this book authored by PR guru, Cherrie Woods. Cherrie’s book is a great resource that tackles the 10 most frequently asked questions by authors about book publicity and how to increase their book sales.
The book is practical and includes questions related to how to identify your book genre, how to choose the right book cover, how to build a platform, how to get reading opportunities and much more. I really liked how the book was formatted with each section beginning with a quote from “authors at varying points in their careers and from a variety of genres.” In addition, there is a notes section at the end of each question so authors can make a note of things that jump out at them.
I have been an author for several years and while I know how to do a lot of the things covered in this book, I definitely picked up a few tips especially how to get local media coverage and the value of having a good publicist. It’s not enough that as writers we are expected to churn out a good product, but we also need to know how to do our own PR. Some of us are naturals at it while others struggle with it.
So, if money is not an object, I would definitely recommend that all authors (both self and traditionally published) look into getting a publicist. At a bare minimum, they should get a hold of this book - it’s a quick read and chock-full of tips to jump start their own PR.
Rating: 5 stars