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Showing posts from December, 2011

"Merry Christmas"

Tis the season for good cheer to all men and women. I always look forward to Christmas as it's a time of gathering with family and friends to celebrate the birth of Christ while partaking in a fantastic meal prepared by my mother. This evening, as 16 family members gathered around the table, and a prayer was said to bless the food, I was reminded of how much I'm grateful and thankful for. It's truly a blessing!

So with that being said, I want to wish everyone a happy, healthy and wealthy New Year. May 2012 be an abundantly great year for everyone!

"Get Maximum Publicity In Minimum Time"

A few days ago, I tuned into a webinar hosted by Steve Harrison. The first question that Steve asked the audience was "How committed are you to getting the word out?" He suggested that as authors or as someone trying to promote a product, you should get into a daily promotional habit of making at least 5 contacts to viewers, readers, etc. I thought this was a very tall order since my days are filled with other commitments. However, I did find the following strategies to be very useful and I'll definitely be using them to get publicity for my book.

5 Maximizing Publicity Strategies:
1. Give the media a hook. Give them something that they can use to "grab" their audience, tease folks into wanting to read their publication or watch their shows.

2. Avoid thinking, "I'll wait till my book comes out," approach. If you already have a list, use it to create a following both on and off line to talk about your upcoming book. Ask yourself: Who are the new &quo…