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Author | Blogger | Workshop Facilitator Visit my website at www.authordeelawrence.com to learn more about my romantic suspense novels, Gotta Let It Go and Gotta Get It Back, the sequel. Connect with me online @authordeelawrence (Facebook). Thanks for visiting with me today!

Sunday, December 25, 2011

"Merry Christmas"

Tis the season for good cheer to all men and women. I always look forward to Christmas as it's a time of gathering with family and friends to celebrate the birth of Christ while partaking in a fantastic meal prepared by my mother. This evening, as 16 family members gathered around the table, and a prayer was said to bless the food, I was reminded of how much I'm grateful and thankful for. It's truly a blessing!

So with that being said, I want to wish everyone a happy, healthy and wealthy New Year. May 2012 be an abundantly great year for everyone!

Sunday, December 18, 2011

"My Soul Spotlight"

This afternoon, I was the guest author on the show "My Soul Spotlight," with host, Biblical Jones. I had a great time on the show and can't wait for it to air on public access TV.

Sunday, December 11, 2011

"Get Maximum Publicity In Minimum Time"

A few days ago, I tuned into a webinar hosted by Steve Harrison. The first question that Steve asked the audience was "How committed are you to getting the word out?" He suggested that as authors or as someone trying to promote a product, you should get into a daily promotional habit of making at least 5 contacts to viewers, readers, etc. I thought this was a very tall order since my days are filled with other commitments. However, I did find the following strategies to be very useful and I'll definitely be using them to get publicity for my book.

5 Maximizing Publicity Strategies:
1. Give the media a hook. Give them something that they can use to "grab" their audience, tease folks into wanting to read their publication or watch their shows.

2. Avoid thinking, "I'll wait till my book comes out," approach. If you already have a list, use it to create a following both on and off line to talk about your upcoming book. Ask yourself: Who are the new "Oprahs" who could launch you?

3. Get publicity and exposure on blogs that reach your core audience. Offer to be a guest blogger, offer them the opportunity to interview you, offer them a free sample chapter, etc.

4. YouTube. You must have a strategy that includes YouTube. It's the #3 search engine and it allows you to broadcast yourself.

5. Expand your wardrobe. This doesn't mean changing your outfit but simply creating different hooks for different media outlets. Use different aspects of yourself, your life experiences and different information that you have.

I thought these were very helpful strategies that could give you great visibility.

For more information, you can go to www.specialpublicityoffer.com