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Author | Blogger | Workshop Facilitator Visit my website at www.authordeelawrence.com to learn more about my romantic suspense novel, Gotta Let It Go, which is set in Baltimore. Connect with me online @authordeelawrence (Facebook) and @thewritepen (Twitter). Thanks for visiting with me today!

Monday, July 16, 2018

Interview with Carol J. Dunlop, author of UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting

Author’s Bio: Carol J. Dunlop is the founder and CCO at CSI Corporation, the company she founded more than twenty-three years ago with her husband Alvin. Carol is an Amazon #1 International Best-selling author of her book, UN-Market Your Business: 10 Ways for Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting.

She works with women entrepreneurs who struggle to market their business successfully online and is known as “The Online WOW! Strategist.” Carol currently speaks to women entrepreneurs about how “UN-Market” their business and utilize their website as their business hub. Her clients hail from cities across the U.S.A., the U.K., and Australia. Carol currently serves on the board for ProWIN, a women’s business networking group in Atlanta, co-founded and formerly served as the marketing mastermind behind Write Books That Sell Now, and also serves as the Graphic Design sponsor for Atlanta Women’s Network.

DL: What’s the inspiration for writing your book?
CJD: I wrote the book to help women entrepreneurs market their business without breaking the bank.

DL: Is there any particular author or book that influenced you in any way either growing up or as an adult?
CJD: Growing up it was Mark Twain, I loved how he developed the Tom Sawyer character and all the mischief he got in. I lost myself in their adventures every time. As an adult, it was Terry McMillan. I was first introduced to her writing in Waiting to Exhale.” I have been a fan ever since.

DL: How long did it take to write your book?
CJD: 90 Days.

DL: Do you write with an outline, or just let it flow organically?
CJD: I definitely had to use an outline, otherwise I would still be writing.

DL: Do you listen to music when you write? If yes, is there a theme song for this book? 
CJD: No, I don’t really like to listen to anything while I write, I actually like for it to be quiet. But a song for this book would be, “What doesn’t kill you makes you stronger” because marketing is a dirty word to entrepreneurs, men and women alike, but its necessary. I wanted to show them that marketing your business really isn’t that bad, especially when you choose strategies that resonate with you and feels authentic to how you want to be seen and heard.

DL: What are the keys to success in marketing your book(s)?
CJD: The number one key that leads to success in marketing your book is knowing who your audience is. You can't write a book for "everyone," if you attempt it, you'll wind up affecting no one. Meaning no one will buy and no one will read your book. Get clear first on who you are writing the book for, meaning a specific group or segment of people. Once you figure that out, your marketing will be easier for you to create and easier for your target audience to find and buy.

DL: What advice would you give to aspiring writers?
CJD: My advice to aspiring writers is to write. You'll never get good or better at writing unless you actually write. Start writing social media posts, then blogging, then move to articles. The people who gravitate to your writing will gravitate to your book.

DL: How about sharing an excerpt from UN-Market Your Business: 10 Ways for Savvy Entrepreneurs to Stand Out, Stop Struggling, and Start Profiting?
CJD: Sure, here’s an excerpt from Chapter 2 The 2:00am Problem

What They Want

My mentor, Rob Schultz, is a business coach, speaker, and on-line strategist. He says that, to be successful, you have to sell your ideal prospects what they want, and then when they purchase, give them what they need.

That may sound counterintuitive, but it isn’t, and here’s why. Buying is an emotional decision; people buy what they want, not what they need. For example, your ideal prospects may wish they had more time in the day to do what needs to be done but have no idea how to accomplish this. Since you classify yourself as a productivity coach, you create a product that will help them.

Look at these two examples of marketing copy. Which one do you think would appeal to your ideal prospects in solving their problem?

1) How would you like to free up 2 hours in your day?
2) This scheduling software is easy to use.

Which example would grab your attention faster?

DL: What’s next for you?
CJD: Launching my Book Tour which kicks off in September in Philadelphia. I have 2 clients who each is holding a big event on the same weekend at the end of September and both of them wanted me to be there to help them with their marketing strategy. So, it’s going to be a busy last weekend in September!

DL: Where can readers find out more about you and your book(s)?
• Website: www.csicorporation.com
• Amazon Author Page: https://www.amazon.com/default/e/B00WH9AN04
• Facebook: www.csicorporation.com/fbgroup
• Twitter: @csicorporation
• Blog: www.csicorporation.com/blog
• Book Buy Links: https://www.amazon.com/Market-Your-Business-Entrepreneurs-Struggling/dp/1978181795/ref=asap_bc?ie=UTF8

It’s been a pleasure having you here with us today. I know my readers will enjoy getting to know you and your work.

Monday, July 2, 2018

Interview with William J. Goyette, author of In Our Blood: A Jake Hawksworth Thriller

Author’s Bio: I'm the author of In Our Blood – the first in a series of detective thrillers featuring Jake Hawksworth. Jake isn't superhuman. He can't take on five guys at once, can't scale buildings, can't save the world from weapons of mass destruction. Jake is everyman. He's a flawed, complex character we can all relate to and want to root for.

Like Jake, I'm no superhero either. I'm more of a "word nerd," with my mind always in the "on" position. Right now, I have about a half dozen new ideas banging around in my head. When I'm not lost in my fictional world, I'm traveling the world with my wife, spending quality time with my two daughters, or rolling around on the ground with my dogs. And I do like to think that I'm their superhero.

DL: What’s the inspiration for writing your book?
WJG: For years, I’ve been creating stories in my head, and finally thought it was time to share some of these ideas with the world. My mind is always in the “on” position, with new characters and plots constantly materializing. At this moment, I have about half a dozen solid ideas for future novels banging around in my head.

DL: Is there any particular author or book that influenced you in any way either growing up or as an adult?
WJG: Throughout my school years, I read all the classics – Shakespeare, Hemingway, Steinbeck – but my guilty pleasures were crime novels by the likes of Raymond Chandler, and I devoured Stephen King novels. These days, I’m still a fan of crime fiction, but the author whose writing truly stands out to me is Dennis Lehane. His words just come to life and leave me with a sense of awe.

DL: How long did it take to write your book?
WJG: I actually started it years ago when my daughters were young. Life got in the way and the book collected dust. A couple of years ago, I decided it was time to get moving, so I dusted it off and started cranking.

DL: Do you write with an outline, or just let it flow organically?
WJG: I usually start with an outline, but stray so much from it that I eventually toss it aside and let the characters “tell me” what’s going to happen next!

DL: Do you listen to music when you write? If yes, is there a theme song for this book?
WJG: No, I’m one of those guys who needs to get completely into the zone. I can’t have music, TV, phone or people around – any distractions and I’m done.

DL: What are the keys to success in marketing your book(s)?
WJG: I’m always thinking about ways in which I can make my book stand out from all the competition. I hit social media platforms as much as I can, targeting audiences outside of my usual sphere. But it’s important to really key in on your target audience – their interests, their behaviors. And, of course, there’s word of mouth. Any chance I get, I tout my book and tell people to spread the word!

DL: What advice would you give to aspiring writers?
WJG: Keep at it. You will get frustrated. You will get discouraged. But, in the end, when you see your book in print, you will realize all the pain was worth it!

DL: How about sharing an excerpt from In Our Blood: A Jake Hawksworth Thriller?

Excerpt from Chapter 1

He scribbled down the address and padded to the bathroom.  The mirror on the wall was no dream child of Walt Disney.  And the muddled reflection frowning at him held no claim to The Land’s Fairest.  Hell, even Dopey had him beat there.

He wasn’t handsome, never had been.  Every school has that fat, homely kid who hides behind a clown mask.  Back at Jefferson Heights a thousand years ago, that clown had been Jacob Francis Hawksworth.

As he entered his twenties, Jake went from flabby to what he liked to call stocky.  His face took on a new shape, the absurdly wide nose that dominated it upstaged by a granite slab of a jaw that looked as if it had been Play-Doh’d on as an afterthought.  Eyebrows thick enough to be moustaches topped off brooding eyes.  A great look if you’re a gangster.

Or a homicide cop.

Now, more than thirty years later, he gazed sullenly at a face that looked an awful lot like that fat, awkward teenager again–with a lot less hair and plenty more wear and tear.

DL: What’s next for you?
WJG: I’m currently writing the next Jake Hawksworth mystery. It’s called Little Red Herrings and takes place at a remote writers’ retreat. Readers can expect a few plot twists and, of course, some murder and mayhem. I’m also working on a stand-alone novel called This Guy Walks Into a Bar... It’s a thriller about an Average Joe who gets mixed up with the Mafia. I still don’t know exactly where this one is headed, but it’s fun trying to figure it out!

DL: Where can readers find out more about you and your book(s)?
• Website: https://outskirtspress.com/inourblood
• Amazon Author Page: https://www.amazon.com/default/e/B07DP9BJ7W/ref=ntt_dp_epwbk_0?redirectedFromKindleDbs=true
• Facebook: https://www.facebook.com/inourbloodbook/?modal=admin_todo_tour
• Book Buy Link: https://www.amazon.com/Our-Blood-Jake-Hawksworth-Thriller/dp/1478797592/ref=sr_1_1?ie=UTF8&qid=1530308200&sr=8-1&keywords=in+our+blood

It’s been a pleasure having you here with us today. I know my readers will enjoy getting to know you and your work.