To Be A Magnet:
1. Right message - do you have a message that is important enough to the media?
2. Right messenger - are you trustworthy? why should people listen to you? are you credible?
3. Right moment - is your message something the producers want to know right now?
4. Right method - what is your multi-media platform (speaking, consulting, publishing, digital filling station, products, proprietary system - what are y…