About Me

My photo
Author | Blogger | Workshop Facilitator Visit my website at www.authordeelawrence.com to learn more about my romantic suspense novel, Gotta Let It Go, which is set in Baltimore. Connect with me online @authordeelawrence (Facebook) and @thewritepen (Twitter). Thanks for visiting with me today!

Sunday, March 18, 2012

"Copywriting Secrets Revealed"

This week I tuned into a teleseminar hosted by Zenobia Garrison who spoke to Lavada Thompson about the 5 secrets of copywriting. Copywriting is using your own words to sell and market your own products. Lavada shared the following 5 things to get potential customers to say "Yes" to buying your products:

1. You must emotionally connect with your potential customers. Think about a story that they could relate to.
2. Create the gap in their minds that would make them want your product.
3. Answer their most pressing questions and concerns in the sales page.
4. Add value by selling bonuses.
5. Create the sense of urgency using time and quantity limits.

1 comment:

  1. Copywriting is the act of writing text for the use of advertising a product, business, person, opinion or idea. Thanks! Look for additional posts on this topic soon.