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PR Talk with Cherrie Woods, Eclectic PR: Your Book Will Be Judged by Its Cover!

There are eight things authors need to do to ensure that their book cover is the most effective it can be. That does not mean that all book covers follow the rules and are not effective, these are simply guidelines to maximize the effectiveness of your cover. 

Why is this important? 

All of my author client’s book covers have been used in PR campaigns when I’ve secured them media interviews – whether it’s television, online media, print ads, event pages. Their covers have represented them well. Some of the cover designs were created by my graphic design team, others have utilized a designer of their own. 

For authors who have not yet designed their book covers, I advise them to research traditionally published authors in their genres to ensure they are following the book trends. Big publishing companies have the dollars to do the research, so pay attention to what they do. Also check out chapter 3 in my PR guide for self-published authors to learn more about book covers. 

Here are the 8 tips: 

  1. The title is big and easy to read/ The author’s name stands out.  
  2. There are only two to three fonts used on the cover.        
  3. The cover artwork (if applicable) looks professional – some covers only use words.             
  4. It is easy to identify the book’s genre from the cover - (fiction, nonfiction, poetry).
  5. The book price is on the back cover.         
  6. The author’s headshot/short bio is on the back cover or the inside cover – especially if you are a new writer.
  7. There is a testimonial(s) on the front, back cover or in the first two pages.
  8. The name of the book is visible on the spine – for shorter books (usually under 100 pages, this is not applicable). 

PR Guide link:

Cherrie Woods 

(PR Guru, Book Publicist, Workshop Facilitator) 

Also, check out Cherrie’s 10% discount offer on PR Packages and a 15-minute FREE phone consultation for National Book Month! You can’t beat this juicy treat!

For more information, please visit her website at and like her FB page here: 



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