Skip to main content

PR Talk with Cherrie Woods, Eclectic PR: Your Book Will Be Judged by Its Cover!

There are eight things authors need to do to ensure that their book cover is the most effective it can be. That does not mean that all book covers follow the rules and are not effective, these are simply guidelines to maximize the effectiveness of your cover. 

Why is this important? 

All of my author client’s book covers have been used in PR campaigns when I’ve secured them media interviews – whether it’s television, online media, print ads, event pages. Their covers have represented them well. Some of the cover designs were created by my graphic design team, others have utilized a designer of their own. 

For authors who have not yet designed their book covers, I advise them to research traditionally published authors in their genres to ensure they are following the book trends. Big publishing companies have the dollars to do the research, so pay attention to what they do. Also check out chapter 3 in my PR guide for self-published authors to learn more about book covers. 

Here are the 8 tips: 

  1. The title is big and easy to read/ The author’s name stands out.  
  2. There are only two to three fonts used on the cover.        
  3. The cover artwork (if applicable) looks professional – some covers only use words.             
  4. It is easy to identify the book’s genre from the cover - (fiction, nonfiction, poetry).
  5. The book price is on the back cover.         
  6. The author’s headshot/short bio is on the back cover or the inside cover – especially if you are a new writer.
  7. There is a testimonial(s) on the front, back cover or in the first two pages.
  8. The name of the book is visible on the spine – for shorter books (usually under 100 pages, this is not applicable). 

PR Guide link: https://amzn.to/33Z0q1M


Cherrie Woods 

(PR Guru, Book Publicist, Workshop Facilitator) 

Also, check out Cherrie’s 10% discount offer on PR Packages and a 15-minute FREE phone consultation for National Book Month! You can’t beat this juicy treat!

For more information, please visit her website at http://eclecticpr.com/ and like her FB page here: https://www.facebook.com/CherrieWoodsPR 


 

Comments

Popular posts from this blog

National Poetry Month's Feature: Poet Virginia Davis

Poet’s Bio: Virginia Davis is a mother, poet, middle school English teacher, blogger, coffee lover, and author of four titles. She has been writing since the ninth grade, when she started using poetry and journaling as positive outlets while coping with the heavy emotions that came with the death of her oldest brother and not feeling accepted by her peers. Since then, writing has been her saving grace and has served as her one safe space where she feels free to truly be her most authentic self.  

She has self-published all of her books; her most recent title is a poetry compilation entitled The Mending, and it chronicles her poignant and victorious journey from heartache to healing. It is a poetic depiction of her choosing to take her broken pieces and transform them into something beautiful--art, and its most glorious form. Her first young adult novel will be released in the summer of 2020 and she is working on part two of The Mending. 
Virginia has a BA in English from Morgan State Un…

National Poetry Month's Feature: Poet Neil M. Noble

Poet’s Bio: Neil M. Noble is a Washington, D. C. native whose newest creation is Moods of a Lake and Selected Poems, a collection of 45 poems that covers more than half a century of his thoughts, observations, feelings and emotions about the world. His book includes a series of visual art images designed specifically for each poem that brings a wonderful synergy of poetry and art. Neil is also an adjunct professor who teaches construction related courses in the Baltimore area.He and his wife enjoy traveling and spending time with family, friends and their dog.To learn more about his work, go to www.neilnoble.net
DL: What are some of your reflections during the COVID-19 pandemic? NMN: My feelings about this virus are mostly sad. The reaction to this threat was not fast nor thorough enough. We will never know how many lives might have been spared had we come together sooner. 


DL: In celebration of National Poetry Month (April), can you share with us a few of your poems? NMN: Sure, I would l…

National Poetry Month's Feature: Poet Terry Wright

Poet’s Bio:Terry Wright is a college graduate, writer, author, and poet who is trying to make his mark in this world. He was raised in the 90s and also brought up the old school way to treat women right. His books of poetry feature tales of lost love and spreading love about God. He also writes short stories that are based on true events that happened in his life. He lives in Alabama with his family. 
DL:What are some of your reflections during the COVID-19 pandemic? TW: This virus is showing us that we need to lean on God about everything that is going on right now. See my poem about self-distancing. 
DL: In celebration of National Poetry Month (April), can you share with us a few of your poems? TW: Here are two poems I would like to share:
Rules of LOVE
Be honest. Be truthful.
If you love someone or somebody don't mess over them.
Don't lie.
Be THERE when that person cry
Don't betray.
Don't creep.
Don't bit the hands that feed you and who is trying to help you.
Be THERE when th…