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Lori Manns' Sponsorship Sales Secrets Workshop - Let's Talk About It!



On Saturday, August 4, 2018 I ventured to Arlington, VA to attend the Sponsorship Sales Secrets Workshop by Lori A. Manns (Quality Media Consultant Group). The workshop was well attended by entrepreneurs and solopreneurs (including my friends, Cherrie Woods, Founder - Eclectic PR, Wendy Coakley-Thompson, Publisher - Duho Books and Deborah Franklin - Conversations with Deborah Franklin)interested in learning how to get sponsors for their books, businesses, and brands. 

 Lori packed a lot of knowledge in this 4-hour workshop and to tell you the truth this could have been an all day event. While I had some idea of what it meant to get sponsors, my knowledge didn’t come full circle until Lori defined what sponsorship was, the various types of sponsorships available, the challenges of seeking out the appropriate sponsors for your business, and having the right mindset when you make  sponsorship connections.   

 Sponsorship is providing support of an event, activity, person or an organization through funds or provision of products or services. Lori discussed three kinds of sponsorships: 1) corporate sponsorship – promoting the company’s message, 2) marketing sponsorship – promoting a product or service and, 3) cause related sponsorship – promoting the community. She gave great examples so that the audience was clear about how sponsors worked in these three areas.


What I also found interesting were the obstacles that Lori pointed out in securing sponsors for our businesses. They are:

1.      FEAR – False Evidence Appearing Real (Lori’s definition).

2.      Rejection – We shouldn’t take it personally when it happens.

3.      Sleazy – We may think it’s sleazy to ask for sponsorship for our businesses but there’s nothing sleazy about asking for help.

4.      Feeling Uncomfortable – There’s nothing wrong in feeling uncomfortable when asking for sponsorship as long as we are authentic when asking.

5.      Don’t be Aggressive – You need to nudge not push when asking for sponsors.
In addition, Lori had two guest speakers to further drive the message home about sponsorship. The speakers were Penny Miles, Founder and President of Intervox Communications and Janice Mathis, Executive Director of the National Council of Negro Women (NCNW). Both speakers shared their experiences about how they secured sponsors for their businesses and clients and gave us tips on how to score big with sponsors. Great stuff!

Overall, this was a fantastic afternoon that was well spent learning about the world of sponsorship. Lori did an awesome job!
At the end of the workshop some of us gave video testimonials and here’s mine:

To learn more about Lori and where she will be next, please visit:

 https://www.sponsorshipsalessecrets.com/
www.facebook.com/QualityMediaConsultantGroup

 Here are some photos from the workshop: 










Comments

  1. Quality Media Consultant GroupAugust 26, 2018 at 9:17 PM

    Hi Dee Lawrence! It was great to have you at the event. Thanks for this awesome blog post! Lori

    ReplyDelete
  2. Deliah LawrenceAugust 26, 2018 at 10:01 PM

    Hi Lori! You're very welcome. Wishing you continued success!

    ReplyDelete

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