"Get Maximum Publicity In Minimum Time"

A few days ago, I tuned into a webinar hosted by Steve Harrison. The first question that Steve asked the audience was "How committed are you to getting the word out?" He suggested that as authors or as someone trying to promote a product, you should get into a daily promotional habit of making at least 5 contacts to viewers, readers, etc. I thought this was a very tall order since my days are filled with other commitments. However, I did find the following strategies to be very useful and I'll definitely be using them to get publicity for my book.

5 Maximizing Publicity Strategies:
1. Give the media a hook. Give them something that they can use to "grab" their audience, tease folks into wanting to read their publication or watch their shows.

2. Avoid thinking, "I'll wait till my book comes out," approach. If you already have a list, use it to create a following both on and off line to talk about your upcoming book. Ask yourself: Who are the new "Oprahs" who could launch you?

3. Get publicity and exposure on blogs that reach your core audience. Offer to be a guest blogger, offer them the opportunity to interview you, offer them a free sample chapter, etc.

4. YouTube. You must have a strategy that includes YouTube. It's the #3 search engine and it allows you to broadcast yourself.

5. Expand your wardrobe. This doesn't mean changing your outfit but simply creating different hooks for different media outlets. Use different aspects of yourself, your life experiences and different information that you have.

I thought these were very helpful strategies that could give you great visibility.

For more information, you can go to www.specialpublicityoffer.com

Comments

It’s A Book Thing Presents: An Interview with Debbie Stokes, author of The Stranger He Knew

Author’s Bio: Debbie Stokes was born and raised in Baltimore, Maryland. She has always had a desire to be a published author of a fiction novel, but fear stopped her. She often shares how her story ideas come to her in her dreams, and how she jumps up to write them down. Finally, one day, she pushed past her fear and allowed her vision to come to past. She is now a published author, and The Stranger He Knew is her first book. Debbie is a former CEO, blogger, and interviewer for her previous women's empowerment blog called, 3 Women Voices, where she shared empowering stories of how people overcame odds to live their best lives. She is also a former contributing writer for FEMI Magazine, a cultural lifestyle magazine, where she interviewed and shared people’s stories. When not writing, she enjoys singing, dancing, inspiring others, and spending time with family. Deliah Lawrence: What inspired you to write your book? Debbie Stokes: That is a funny story. One day, I went

Interview with Jacqueline Seewald, Author of THE INHERITANCE

Author’s Bio: Multiple award-winning author, Jacqueline Seewald, has taught creative, expository and technical writing at Rutgers University as well as high school English. She also worked as both an academic librarian and an educational media specialist. Sixteen of her books of fiction have previously been published to critical praise including books for adults, teens and children. Her short stories, poems, essays, reviews and articles have appeared in hundreds of diverse publications and numerous anthologies. What inspired you to write your book? I enjoy writing romantic mystery fiction. The idea for this particular novel just seemed to evolve organically from my imagination. Is there any particular author or book that influenced you in any way either growing up or as an adult? I would have to say reading the Bible was influential. As far as regular books go, I’m a big fan of Jane Austen’s Pride and Prejudice. Is this your first book? How long did it take to start and

It’s A Book Thing Presents: An Interview with Erica Ginsberg, author of Creative Resilience

Author’s Bio: Erica Ginsberg has drawn on creativity in a variety of different roles: writer, documentary filmmaker, story consultant, project manager, and social entrepreneur. She co-founded the documentary film organization Docs In Progress and served as its founding executive director for more than a decade. She co-hosts The D-Word, a peer-to-peer global community for documentary professionals. In addition to working in the arts, Erica has organized professional development study tours to the United States for mid-career professionals from around the world. She has a BA in international affairs and an MA in film and video. She finds joy in travel, painting, collage, reading, nature hikes, and spending time with friends, family, and her dog, Lulu. Note: The most valuable piece of writing advice she has ever given is m ake bad stuff so you can get to good stuff. Really great advice for those of us who lean towards perfectionism. Deliah Lawrence: What inspired you to write your b

Vocal Expressions

Search This Blog